Hey there, my name is Eli Finer.
My mission in life is to get software engineers out of soul sucking jobs and into profitable businesses.
I was a software engineer for 25 years and built multiple businesses myself before realizing that what I love the most is helping others - especially since I have a background in therapy.
In the last 5 years I've been focusing exclusively on helping founders:
π Helped Vineet leave a soul sucking freelance gig and start his own company, get to $1k MRR and be on the path to $10k in 2026.
π Helped Tony to turn a prospect who ghosted him into a $10k/month retainer ($120k+ in revenue and counting).
π Helped Cristi turn a $1k MRR product into a $15k MRR service business that scales with the size of his clients.
π Helped Daniel increase his software agency prices 2.5x ($100/hr β $250/hr), retire toxic clients, and renegotiate missed deadlines into retainers.
π Helped dozens of people get unblocked on marketing, sales, and positioning on my public coaching podcast where you can see for yourself what working with me looks like.
Cristian MΔgheruΘan-Stanciu
"When I started working with Eli I had maybe $1k MRR with my cloud optimization tooling. Now I average $15k with my cloud optimization service - more than I made working for AWS."
Who this is for
You're a deeply technical founder running a startup, agency, or service business. You're smart, capable, and know what you should be doing - but something's blocking you from actually doing it.
Maybe it's impostor syndrome. Maybe it's decision paralysis. Maybe you're stuck in execution mode with no time to think strategically. Or maybe you're trying a lot of different things but none of them seem to be moving the needle.
You're making some money, but you're not free yet. And you can feel the gap between where you are and where you could be.
That's where I come in.
How we can work together
My goal is to help you get to independent freedom.
For most people with a family this is $20k per month in profit.
I want to get you there as quickly as possible and then help you build real abundance on top.
I have two simple tiers:
Accelerate ($1200/month) - Unlimited access to me (at least one full session per week + unlimited text based support). I'm with you every step of the way - every decision, every question, every doubt - resolved within 24 hours.
Momentum ($600/month) - Once you're moving at speed, we'll keep the momentum going. We'll meet every two weeks, find and resolve the next block, keep finding the optimal next step to reach the $20k freedom and push beyond.
Tony Ennis
"On our first call together, Eli helped me recover a botched sale and sign up a client that will spend well over 6 figures with us by the end of this year."
Coaching founders in public
Many people have never seen what business coaching looks like when done well.
For the first time ever there are actual live full coaching sessions on a public podcast.
You get to be a fly on the wall of the deepest, most revealing, most transformational business conversations online.
Available on Spotify, Apple Podcasts and anywhere else you get your podcasts.
